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Upstart's selling methodology has evolved to cater to Millennials who prefer a relationship-focused sales approach. They value online reviews, social media presence, and a company's branding before making a purchase. Upstart emphasizes building authentic relationships with potential clients and educating them about the startup scene. Rushing the sales process is discouraged, as the goal is to create a friendly, personalized experience for customers. Welcome back, everyone. In this next segment, we're going to be looking at the evolution of our selling methodology. Like we said before, Upstart's target demographic is Millennials, and how they want to be sold to is unlike any generation before them. In fact, many of you may be Millennials or be just like Millennials yourselves, and that's why you're a good fit for this job. You're the kind of consumer who is checking online reviews, looking at a company's Instagram, Facebook, and Snapchat, and really buying into a company's branding and ethos before you're sold. That's why Upstart preaches a relationship-focused sales strategy. We will equip you with the time, resources, and backup to build strong, authentic relationships with potential clients instead of pushing a product at all costs. It's integral that our clients have a real, normal, human-first interaction with our sales staff, where we simply tell them what we're offering and educate them on the state of the startup scene in their market. It's absolutely vital that you don't rush the first date at Upstart. Interested clients have seen our Instagram ads. They get it. We want to make them feel like they're having a link-up with a buddy in a coffee shop.
