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This transcription discusses profitable service businesses that are often overlooked. It highlights five businesses: septic tank services, port-a-potty rentals, basement waterproofing, commercial hood cleaning, and mold remediation. The creator of the video breaks down startup costs, equipment needed, and potential revenue for each business. Septic tank services are recession-proof and can bring in significant cash, but there are upfront costs to consider. Port-a-potty rentals offer recurring revenue and can be profitable, with initial investments ranging from $40,000 to $60,000. Basement waterproofing requires knowledge and skills, with average project costs of $4,500. It's important to understand the market and implement effective marketing strategies to attract customers. All right, so have you ever thought about ditching that 9-to-5, being your own boss, running the show? Oh, yeah. Who haven't? Well, today we're going to deep dive into this YouTube video. It's all about these businesses that are crazy profitable service businesses, ones that most people probably don't even think about. Interesting. So not your usual suspects, not like plumbing or ... No, not like your typical plumbing or HVAC, those kind of things. We're talking seriously under the radar stuff. Okay. I'm intrigued. Under the radar, but ... But they can bring in some serious cash. We're talking big bucks. Okay. I like where this is going. Yeah. So the video highlights five of these businesses. Five? Five. Septic tank services. Septic tank services. Port-a-potty rentals. Port-a-potties. Basement waterproofing. Okay. Commercial hood cleaning. Right. And mold remediation. And get this, the creator actually breaks down all the startup costs, the equipment you need, and even estimates of potential revenue ... Oh, that's awesome. ... for each of those. It really lays it all out there. It's like a blueprint. That's super valuable, especially if you're actually thinking about actually taking that plunge- Exactly. ... going into business for yourself. Yeah. Having that financial roadmap. That's essential. Totally. But we don't want to sugarcoat it either. Right. Starting a business. Right. It's no walk in the park. Absolutely not. But that's why we're here. Right? We're going to unpack all that. All those juicy details. All the juicy details, help you figure out if any of these businesses might be a good fit for you. Okay. Cool. So where do we start? Let's start with one that maybe makes a few people squeamish. All right. Septic tank services. Okay. Not the most glamorous, I'll grant you that. Not glamorous at all. I'll admit it's not the most glamorous gig, but this line from the video really stuck with me. The creator said, people poop and that poop needs to be pumped. Wow. Straight to the point. It's true though. Right? It is. Yeah. This is a need that literally never goes away. That's true. No matter what the economy is doing. Exactly. No matter what's happening. So talk about a recession-proof business. Yeah. That is kind of like the holy grail of entrepreneurship, isn't it? Totally. You can weather any storm. But let's be realistic. It's not like a get-rich-quick scheme. Right. Right. Definitely not a get-rich-quick scheme. There are some pretty significant costs to think about up front. Oh, yeah. For sure. Like the equipment alone. I mean, you're going to need a septic truck, right? Yeah. And those even used, they're going to run you like, what, $50,000 to $75,000? At least. At least. Then there are the daily waste disposal fees, you know, where you have to take all that. Oh, right. I didn't even think of that. Yeah. And that could easily hit $1,000 a day. Wow. Plus you've got your tools, marketing, setting up the business, insurance. All of that adds up. So those startup costs are definitely something to factor in. Yeah. Something to consider. For sure. But the creator says, like, you can make a killing in this business. Okay. Let's talk money. Like, charging $700 to $900 per tank and just doing five tanks a day, five days a week, you could pull in close to a million dollars a year. A million dollars in gross revenue. That's pretty impressive. Gross revenue. Yeah. And even after you factor in, you know, all those expenses we just talked about, you're looking at potentially netting, like, $400,000 a year. Okay. I'm starting to see the appeal here. Yeah. But how do you even get those customers? Right. How do you even get started? Is it all word of mouth? Or is there, like, a more strategic approach? Well, the creator gives some really smart marketing tips. First off, they say, like, online visibility is huge these days. Right. Of course. You need a website, you know, and it needs to be optimized for local search. So when someone's, like, frantically Googling septic tank services near me at two in the morning... Oh, yeah. That's me. ...they're going to find you. So you've got to be where the customers are. Right. And these days, everyone's online. But, you know, don't discount those old school tactics either. Oh, like what? Like building a strong referral network. Offer incentives to your existing clients to spread the word. Word of mouth. That's golden. Oh, yeah. Think about it. Who are people going to trust more than their friends and neighbors when it comes to, you know, something like this? Yeah. That's a great point. Did the creator mention any other growth strategies? Oh, yeah. We talked about diversifying your services. You could add, like, grease trap cleaning. Grease trap cleaning. Wait for it. Yeah. Port-a-potty rentals. Yeah. See? Everything is connected. All right. So port-a-potty rentals. I've got to admit, never would have thought that those portable toilets would be such a moneymaker. Right. Easy to underestimate those little blue boxes. Right. I always kind of assumed it was, like, a low margin, high volume kind of. Yeah. But think about it. One of the benefits of port-a-potty rentals is, like, the recurring revenue. You know, you make that initial investment. Yeah. You buy those units. And then with each rental, you're basically recouping that cost and building towards, like, pure profit, especially as you grow, you know, as you expand your inventory. So let's talk numbers. What kind of investment are we talking to, like, get started in the glamorous world of portable sanitation? Okay. So I would suggest starting with about 20 used port-a-potties. Okay. And those can cost anywhere from, like, $250 to $500 each. Okay. Then you're going to need a delivery trailer. Yeah. Those are going to run you about $5,000 to $10,000 and a truck, you know, to pull it all around. Of course. $20,000 to $30,000 for a used truck. Yeah. And then, of course, the cleaning equipment and supplies, all that good stuff. So we're talking maybe $40,000 to $60,000 to get rolling. Something like that. Yeah. Ballpark, yeah. But if the earning potential's there. Right. If it's as good as, you know, they're saying. So what kind of rental fees are we talking? Weekly rentals can range anywhere from $50 to $300 per unit. Per unit. Depending on, you know, where you are, what kind of event it is, all that. Location, location, location. So say you got 20 units rented out at, like, an average of $200 a week each. Okay. So volume. That's $4,000 a week. Yeah. And if you keep that momentum going, you know, you're looking at an annual profit after expenses of $120,000 to $150,000. And it's not bad at all. Yeah. And you could, you know, potentially recoup that initial investment, like, in the first year. Yeah. Pretty impressive. And the creator had some scaling strategies, too, right? Oh, yeah. They said, like, partnering with event planners. More? Construction companies. Oh, yeah. They always need porta-potties. Schools, outdoor venues, you know, places that are going to need porta-potties on a regular basis. Tap into those pre-existing networks. Yeah. Exactly. Become the, like, the go-to for all their sanitation needs. And did they mention any other marketing tactics? Yeah. They suggested online platforms like, you know, Facebook Marketplace. Everyone's selling stuff there. I know. It's crazy. You could promote your porta-potties there. And next door. Next door. That makes sense. Yeah. And even LinkedIn. Oh, wow. You know? It's about thinking outside the box. And good deals. Oh, yeah. Good deals. Packaged deals for those long-term rentals. You know, keep those porta-potties rolling out and that money rolling in. I like it. So the creator also mentioned a couple other businesses, too. Parking lot striping. Yeah. And pressure washing. Right. But, like, just briefly, we can maybe loop those into the conversation about some of the others. Right. We'll kind of weave them in as we go. Yeah. So speaking of essential services, let's move on to basement waterproofing. All right. Basements. Now, this is one I actually have some experience with. Had a little leak in my basement, I don't know, a few years back. It was such a pain trying to find a good contractor. It's one of those things you don't think about until you really need it. You know? Totally. And then it's, like, top priority. Right. And this one definitely has some geographical limitations. The creator mentions being based in Savannah, Georgia. And, like, basements are pretty uncommon there. Yeah. That makes sense. And sea level and all that. Exactly. So location definitely plays a role. But let's say you're in an area where, like, basements are everywhere. Okay. I'm with you. What kind of costs are we talking about? Yeah. That's the damage. So you're looking at maybe $5,000 to $10,000 for all the equipment, pumps, sealants, that waterproofing membrane stuff. Then you've got your tools, drills, buckets, all that. Figure another one to $2,000 there. And then, you know, your transportation. The trustee truck or van. Right. Right. So you're looking at around $30,000 to $30,000 to get started. Not bad. But what about, like, the actual skills, you know? Can just anyone pick up a cock gun and, like, seal some cracks? Basement waterproofing, it's more than just slapping on some sealant. You've got to understand, you know, why those leaks are happening in the first place. You've got to assist the foundation, you know, make sure it's all structurally sound. And then you've got to implement the right techniques so that it lasts. It's not just about having the right equipment, it's about knowing how to use it. That's a good point. You might need some, like, training or an apprenticeship or something. For sure. So the creator said that the average basement waterproofing project, they said that costs around $4,500. That's a pretty good chunk of change. Yeah. And if you can land two jobs a week, that's $9,000, right? Right. So you're talking potential growth of, like, $450,000 a year. Not bad. Not bad at all. But even if you factor in the cost of materials, you know, that $500 to $1,000 per job, you're still potentially clearing $300,000 a year. Sweet. But how do you even find those waterproofing clients? Well, you're not just driving around looking for leaky basements. Well, I mean, you could. I mean, I guess you could. But the creator suggested reaching out to realtors. They're dealing with properties all the time, you know? Right. And home inspectors. Smart. And they can build those relationships and they can send those clients your way. Networking. So important. Super important. And speaking of networking, the creator actually mentioned another idea that they've had a ton of success with, pressure washing. Pressure washing? Really? It seems like every teenager with a power washer is trying to start a pressure washing business these days. I know. Right. But the creator argued, you know, that it's one of those businesses that people think is oversaturated. Yeah. But if you know what you're doing... Okay. There's still tons of opportunity. They claim to have made six figures from pressure washing for like over 20 years. 20 years. That's impressive. That's not just, that's not luck. That's like... Right. That's a testament to, you know, knowing what you're doing. Totally. So what's, what's their secret? They don't get into specifics in this video, but they do mention that they like develop the whole training program, you know, for other people who want to get into the pressure washing business. Hmm. Interesting. So pressure washing more than meets the eye, maybe? Maybe. We'll circle back to that one. Yeah. We can do a deep dive on that some other time. But for now, let's switch gears to a business that's a little, a little of squeaky clean. Commercial hood cleaning. Okay. The glamorous world of kitchen exhaust systems. I'm, I'm guessing this one is not for the faint of heart. No, definitely not. Yeah. You know, the grease, all the grime that builds up in restaurant kitchens. Mm-hmm. Not a pretty picture. Not pretty at all. Yeah. But, you know, sometimes the least glamorous jobs, those are the ones that are absolutely essential. Right. And that makes them super profitable. And in this case, you know, restaurants are actually required to get their hoods cleaned. It's a health department thing. So consistent demand, no matter what. Okay. Starting to see the appeal. What kind of equipment do you need to tackle this? Well, first you're going to need a hot water pressure washer. That's key, you know, for blasting away all that gunk. I bet. A good one's going to cost you like four grand at least. Oh, okay. You'll need all your cleaning supplies too. The greasers, tarps, clamps, a shop vac, you know, for sucking up all the debris. The essentials. And of course you need a truck or a van to haul all that equipment around. Yeah. The trusty truck or van. Always comes back to that. So it sounds like we're talking maybe $25,000 on the low end? Probably. Yeah? It's more like $65,000 if you go, you know, top of the line on the equipment. Okay. So not a small investment, but you know, with the revenue potential. Yeah. The creator said the average hood cleaning job, you could bring in anywhere from $1,000 to $3,000. Wow. Per job? Per job. Okay. So let's say like one job a night, five nights a week. Let's do the math. You could be looking at $5,000 to $15,000 a week. That's not bad at all. Multiply that by 52 weeks. Yeah. $260,000 to $780,000. And after you take out your expenses, you're potentially looking at $200,000 to $500,000 in profit. Wow. All right. You convinced me. Commercial hood cleaning, maybe not glamorous, but definitely worth considering. Right. But how do you get started? You can't just show up at a restaurant, you know? Yeah, that's true. Hey, I want your hoods cleaned. Right. Well, the creator, they stress the importance of like building trust, you know, with potential clients. And they suggested offering free inspections. Free inspections. Yep. And maybe even like offering a discount if they sign up for multiple cleanings. Get that recurring revenue going. Exactly. And cold calling. That's got to be a part of it. Oh, absolutely. The creator was big on that. Yeah. Every restaurant needs their hoods cleaned. That's true. And you got to be the one to tell them about it. And I'm guessing it's important to know all the regulations and stuff. Oh, yeah. For sure. And like I said, to get familiar with those NFPA standards, that's the National Fire Protection Association. Okay. It's all about, you know, fire safety, ventilation, all that. Right. So you're not the guy who accidentally sets off the fire suppression system. So it sounds like knowledge is power in this business. Oh, absolutely. And professionalism. And like as your business grows, you can add those other pressure washing services too, right? Absolutely. You've already got the equipment. Exactly. Building, washing, sidewalk cleaning, deck restoration. Why not? Yeah. It's a really good investment. And if you want to like really scale up. You can bring on a team. A team. Yeah. Start getting those contracts, you know, with a bunch of different restaurants. Build that consistency. That's smart. So, okay. So we've got one more to cover. One more. And this one is a doozy. Okay. Hit me. Mold remediation. Mold. The silent menace. You know, mold always kind of freaked me out a little bit. Mostly because I just like, I have no idea what to do about it. It's one of those things people tend to avoid, right? Yeah. Until it's like a major problem. But that's exactly why mold remediation is such a booming business. There's like constant demand, especially in, you know, humid climates where mold loves to. Grow and thrive. Yeah. It's a moldy paradise. Exactly. And what's interesting is like the startup costs. Yeah. They're surprisingly low compared to some of the other businesses we've been talking about. Oh, really? That's surprising. I think you'd need all sorts of like special equipment. Well, you don't need a ton to get started. Okay. The creator says all you really need is a moisture meter, a mold test kit, and a thermal camera. Really? That's it? That's all it takes to become like a mold busting superhero? Not quite. Okay. But those are like your essential tools. The moisture meter helps you find like hidden moisture. That's usually where mold starts. Makes sense. And then you use the mold test kit to figure out, you know, what kind of mold you're dealing with. Right. And that helps you figure out the best way to get rid of it. Okay. I like it. Exactly. And then the thermal camera, that helps you visualize like temperature differences. So that can help you find hidden moisture pockets. That's clever. So what do those three gadgets run? You're looking at maybe $1,200 to $1,500 for all three. And then you can, you know, rent other equipment as you need it. Smart. Keep those startup costs down. Exactly. And then as you start taking on bigger jobs, you can invest in like protective gear. Oh, yeah. I got to stay safe. Yeah. You know, sometimes air scrubbers and all the, you know, the cleaning supplies, fungicides, sealants. So we're talking maybe, I don't know, $4,000 to $6,000 for that stuff? Somewhere in that range. Yeah. Plus the truck, you know. So you're probably all in for $30,000 to $60,000. Okay. Not bad. So break it down for me. What's the earning potential look like? Okay. So mold remediation projects can be anything from like small bathroom jobs. Those go for like $1,000 to $2,000. Okay. To medium-sized jobs, maybe $3,000 to $10,000. Yeah. And then, of course, you've got those big ones. Yeah. Like a whole basement mold situation. Those can go for $20,000 to $50,000 or even more. Wow. Yeah. So if you're doing like two or three jobs a week, averaging $10,000 bucks each. Hold on. Let me get my calculator. You could be looking at over a million dollars a year in revenue. A million? A million. Okay. I'm officially on board with the mold thing. Right. But how do you find these mold-ridden clients? Do you just set up a booth at a farmer's market and be like... Free mold inspection. Yeah. Free mold inspection. Well, that's one way to do it. Yeah. But the creator, they actually stress the importance of having a website, one that's optimized for local search. Right. So when someone's Googling, help, I have mold. You pop right up. Exactly. Got to be where the customers are. Right. And they also talked about having a top-ranked Google business profile. You know that little box that shows up on the right side of the search results? Oh, yeah. I always check those. You've got all your info, reviews, all that. It's like a little mini website. Free advertising. Exactly. And super effective for bringing in those customers and building trust. This is great. Okay. So we've covered a lot of ground here. We have. Five very different, but potentially super profitable service businesses. Septic tanks, porta-potties, basement waterproofing, hoods, and mold. Who knew there were so many opportunities hidden in plain sight? It's amazing, isn't it? And they all seem less expensive to get started with than you'd think. Definitely more accessible than a lot of people realize. It's not about having a fancy degree or being born with a silver spoon. It's about the willingness to learn, the drive to succeed, and maybe just a little bit of courage to take the leap. Absolutely. That's the spirit of entrepreneurship. Okay. So we've covered the what, but what about the why? What makes these specific businesses so resilient? Why are they consistently in demand, even when the economy takes a nosedive? And maybe most importantly, how do we figure out if these opportunities are actually a good fit for us? The big questions. The why and the how. We're going to dive into all of that plus more in the next part of our deep dive. So stick around. Welcome back. Before we get too deep into the why behind all of these businesses, I think it's worth circling back to those startup costs for a second. Yeah. Yeah, for sure. I mean, for some people, that initial investment can feel like a huge hurdle. Totally. It can be a major roadblock. I remember when I was first starting out, even just thinking about freelancing, just like buying the equipment. All the software. The software. Setting up a home office. It just felt overwhelming. Oh, yeah. What if there was a way to ease into those costs a little bit? Yeah, like where you're going with this. Maybe even partner with someone. Someone who already has all the equipment. So like a septic tank buddy system. Not exactly. But you're on the right track. Instead of shelling out 50 grand or more for that used septic truck, you could team up with somebody who already has one. You handle the marketing, get the clients. And they provide the truck and the know-how. Exactly. That's a great idea. A septic tank joint venture. Exactly. You could even structure it as a profit-sharing thing. Oh, yeah. You just get a cut based on your contribution. It's like an apprenticeship, but with a built-in profit motive. Exactly. It's a win-win. You learn the ropes. You build your client base. And you can even start saving up to eventually get your own truck. Right. And your partner, they get a steady stream of business. Maybe even an extra set of hands. Right. And this could work for other businesses too, right? Totally. Even partnering with someone who already has a fleet of porta-potties or the equipment for commercial hood cleaning, it's a way to test the waters without going all in. Exactly. Dip your toes in. See how it feels. And entrepreneurship, it's not just about crunching numbers and profits. No. It's definitely not all about that. It's about finding creative solutions, adapting to those challenges, and ultimately building something you're proud of. And being your own boss. Oh, yeah. Making your own decisions. Having the freedom to create something that's totally yours. And these service businesses, they're not just about personal fulfillment either. They play a big role in our communities, keep things running smoothly. Totally. They create jobs. They contribute to the local economy. Right. Okay. Feeling inspired over here. But let's get back to that why. What makes these businesses so resilient? Why are they always in demand, even when the economy is tanking? Well, they address basic human needs. People need working toilets, clean kitchens, dry basements, mold-free homes. It doesn't matter if the stock market's up or down. Right. Exactly. It's not like a luxury. These are essential things. Exactly. And because they're essential, there's built-in stability. They're not as vulnerable to those economic ups and downs. Yeah. So they're kind of like the utility companies of the service world. Right? I like that. We all complain about paying the water bill, but we can't live without water. That's a perfect analogy. Yeah. And then there's the whole regulation thing. Regulations. Right. Think about commercial hood cleaning. Restaurants are required to have those hoods cleaned. It's the law. Right. Right. It's a consistent demand. It doesn't matter if the restaurant is booming or barely getting by. Those hoods got to be clean. They've got to be clean. And it's the same with mold remediation. All those regulations about mold in homes and businesses, it means more people are calling the pros. So it's like, you're not just fulfilling a need, you're operating in a system that practically guarantees you'll have customers? Exactly. And that's a pretty powerful combination for someone who's trying to build a solid, profitable business. I'm getting it. This makes a lot of sense. But how do we know which of these businesses is a good fit for us? It's one thing to understand the market, but it's another thing to know if you have what it takes to actually make it work. That's where that self-awareness comes in. Right. You've got to be honest with yourself. It's not enough to be drawn to the money. No, for sure. You've got to think about your strengths, your weaknesses, what you actually enjoy doing. I'm guessing you probably shouldn't get into the septic tank business if you can't stand the thought of... Uh-huh. Yeah. You've got to have a strong stomach for that one. You really do. Maybe you love working with your hands, you're good at problem solving. Basement waterproofing. Basement waterproofing, yeah. Or maybe you're a natural networker. You love building relationships. Border potties. All about those connections. Exactly. It's about finding that sweet spot where your personality and the business, they just click. And it's worth saying, not everyone is cut out to be an entrepreneur. Right. Oh, totally. Yeah. It takes a certain personality type. A certain stomach for risk. For sure. And uncertainty, and things not always going your way. Yeah. You've got to be able to handle the ups and downs. Yeah, you really do. But for those who have that entrepreneurial spirit, these businesses, they offer a path to that financial freedom, that personal fulfillment, and the satisfaction of building something from scratch. Okay. I'm fired up. But before we wrap up, something's been rattling around in my brain this whole time. The power of specialization. Ooh. I like where you're going with this. We've been talking about these businesses in a general sense, but what if we take it a step further? Okay. How can niching down take these businesses to the next level? Niching down. I love that. So, you're talking about specializing, right? Focusing on a specific slice of that broader market. Exactly. It can be a real game changer, especially for service businesses. Absolutely. It's like going from a general practitioner to a heart surgeon. I like that. You become the go-to expert for that one specific thing. And that lets you charge more, and attract those really targeted clients. So, instead of trying to be all things to all people, you focus on what you do best, and you cater to that specific group. So, instead of just being a pressure washing business, you might specialize in pressure washing for historic homes, or pressure washing for commercial kitchens. Exactly. You become the expert, and you stand out from the competition. It's like going from a small fish in a big pond to a big fish in a small pond. Love it. And it's not just about the size of the pond, right? It's about the quality of the water. You're creating a pond that's filled with your ideal clients, the ones who are actually willing to pay for your expertise. Okay. So, how do you find the right niche? That's a great question. It takes a little bit of market research, a little bit of soul searching, and maybe a little bit of trial and error. Start by looking at the bigger picture, see if there are any gaps, any needs that aren't being met. Let's say you're all about those eco-friendly cleaning products. Maybe there's a niche for green commercial hood cleaning. Exactly. Or maybe you have a background in construction, and you notice that nobody's really specializing in waterproofing those older homes. It's all about finding that intersection of your passion, your skills, and what the market actually needs. You don't have to be afraid to get really specific. Absolutely. The more specific your niche, the more you could be like, I'm the expert in this. Right. So, not just mold remediation, but mold remediation for, I don't know, historic libraries, or mold remediation for antique furniture. Exactly. The more niche you go, the less competition you're going to have. And the more you can charge. Exactly. It's all about that unique selling proposition. What makes you different? Love it. Okay. So, niching down, it doesn't have to mean limiting your potential. No. Not at all. In fact, it can help you grow and expand in a more strategic way. Okay. Yeah. Tell me more about that. Well, as you build that reputation in your niche, you're going to naturally start attracting those clients with similar needs. Right. And then, as you get to know them, you'll start to see those opportunities to expand your services. So, our solar panel pressure washing company, they might start offering window cleaning, too. Makes sense. They're already up on the roof. They have the equipment. And they understand the specific needs of those homes with solar panels. Right. It's a natural fit. And our fancy porta-potty company. We have a luxury portable sanitation specialist. They could start offering those restroom trailers for outdoor weddings and stuff. Absolutely. Or the VIP section at a concert. They've already built that reputation for high-end service. Right. So, it makes sense to offer more options to those clients. And our hooded cleaning company. They could start offering maintenance and repair services. Right. They become like a one-stop shop for all things kitchen ventilation. It's so cool how specializing in one thing can lead to all of these other opportunities. It's like that saying, bloom where you're planted. You start in one place, you grow your expertise, and then you can branch out. I love that analogy. It really highlights the power of thinking strategically. Totally. And always looking for those ways to add value, to meet those changing needs of your clients. This has been awesome. We went from those under-the-radar businesses to the secrets of specialization. And how to make those businesses even more successful. Exactly. It's been a wild ride. We talked about everything from septic tanks to solar panels, porta-potties to pressure washing. Even the dangers of mold. Right. Along the way, we learned some valuable lessons about entrepreneurship. For sure. Like understanding what the market wants. The power of networking. The power of networking, right. And finding your niche. Becoming the go-to expert. Exactly. But even beyond that, I hope we've inspired some people to think outside the box. To challenge those assumptions. To explore those unconventional paths, right. Because at the end of the day, entrepreneurship, it's not just about making money. No, it's not. It's about making a difference. It's about solving problems. Creating something of value. Exactly. So as you go out there on your entrepreneurial journey, embrace those challenges. Celebrate those wins. Absolutely. And never, ever stop learning. Couldn't have said it better myself. And maybe someday we'll be featuring your story right here on the Deep Dive. That's what we love to see. A world full of passionate entrepreneurs. People building amazing businesses and making a difference. So keep dreaming big. Keep exploring. And keep diving deep into those unconventional opportunities. You never know what you might find. Until next time, happy diving. All right. So niching down sounds great in theory, but I need some real world examples to really wrap my head around it. I hear you. Examples always make things clearer. Yeah. So let's take treasure washing. You were talking about that before. Yeah. Okay. Yeah. But instead of just doing like, you know, everything. Right. They specialize. Let's say they focus just on cleaning solar panels. Oh, that's smart. With all the, like, the solar farms popping up everywhere. Exactly. People putting panels on the roof. It's a booming market. Yeah. And most people don't know how to clean those things, you know. They're delicate. Exactly. So these guys become the solar panel whisperers. They can charge a premium because they're the experts. It's like taking something ordinary, you know, pressure washing and turning it into this like high value niche service. Okay. Okay. I'm liking this. Give me another one. All right. What about this? Port-a-potties. Yeah. But not just any port-a-potties. Okay. I'm interested. These are for like high end events. So we're talking like weddings. Weddings. Okay. Corporate retreat. Fancy. Movie sets. Yeah. Those fancy port-a-potties. Exactly. Air conditioning. Plush interiors. Maybe even a little chandelier. Right. They're catering to a clientele that like wants a nice experience. Exactly. Even when they're, you know. Taking care of business. Exactly. And they're willing to pay for it. They are. Okay. One more. To really seal the deal. Okay. Yeah. Hit me. All right. How about a commercial hood cleaning company? But they specialize in restaurants with those open kitchens. Oh. You know, where you can see the chefs. I love those. But yeah. I mean, you can't hide a dirty hood in a setup like that. Nope. Cleanliness is everything. Exactly. Yeah. So this company, they understand the specific needs of those restaurants. Yeah. They become experts in cleaning those open kitchen hoods. They're like preserving the art of the dining experience. Okay. You know what? I think what's clicking for me is that niching down, it's not just about like specializing. It's about like telling a story. You know? I like that. It's about crafting a narrative that really connects with your ideal customer. You're so right. It's about tapping into those values, those aspirations. Yeah. And you know what? Niching down often leads to like organic growth. Oh. Okay. How so? Well, as you build that reputation in your niche. Yeah. You're going to start attracting clients with similar needs. And then as you get to know those clients. Yeah. You'll start to see those opportunities to expand. Okay. I see where you're going. So our solar panel pressure washing company. Yeah. They might start offering window cleaning too. Totally. They're already up on the roof. Right. Right. Makes sense. A natural fit. And the luxury port-a-potty people. Yeah. They could offer those fancy restroom trailers. Exactly. Yeah. For weddings, concerts. Exactly. They're the upscale sanitation experts. They own that market. And our open kitchen hood cleaning crew. Yeah. They could expand into like maintenance and repair. Make themselves indispensable. Right. It's amazing how specializing in one thing. You know. Yeah. It can open up all of these other doors. It's like. It's like. Like what? Bloom where you're planted. I love that. That is perfect. It really shows how powerful it can be to like think strategically and to always be on the lookout for, you know, for ways to add value. And to meet those needs that your clients have. This is great. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. I love it. 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