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“There's much debate + controversy on the subject of scaling. Discerning how scale matters…matters a whole lot! Many vehemently maintain that scaling up is essential to gain enough impact, given the magnitude + complexity of problems on a planet with over eight billion people. When we dig deeper, we understand there are much healthier, systemic ways to approach "scale + growth." We are using the terms "right scaling, scaling out, scaling deep and scaling up," thoughtfully + with care."...