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People are bombarded with conflicting information and nonsense about weight loss. Fitness gurus promote restrictive diets and complicated exercise routines to stand out. The truth is there are no secrets, just simple habits. "Lean By Habit" offers a common-sense approach to weight loss, including downloadable training programs, a flexible diet, and habit tracker. Motivation alone is not enough; habits are the key to sustainable change. Creating a positive environment is crucial for success. When you want to help people, you tell them the truth. When you want to help yourself, you tell them what they want to hear. Thomas Sowell Introduction Imagine attaining your ideal body weight, waking up each morning feeling energized and confident, mentally and physically primed for peak performance. It isn't unachievable, or unattainable in fact. It only takes a few small changes to your existing habits to make it happen. Cutting a few calories from your diet, performing a little daily exercise, and getting a little more sleep each night. If this sounds too good to be true, you are right to be wary. Despite the limitless amounts of information available and record amounts of money spent on health and fitness products, people are in worse shape than ever. There is so much conflicting information and nonsense concerning fat loss that it is hard to know who to trust. To make matters worse, we all know someone who goes from one fad diet to another and cannot wait to tell us about their outstanding results. One month is intermittent fasting, the next month is keto, and the month after that, it's a plant-based diet. The experts only add to the confusion. Fitness gurus, more concerned with sales than improving our health, claim that their pills, powders, and programs are the solution we have been looking for. But what aren't they telling us? They aren't telling us the truth. That there aren't any secrets. And that they built their impressive physiques using a variety of diet and exercise regimes. They push overly restrictive diets and overcomplicated exercise routines to make their approach seem novel so they will stand out from the other gurus like a purple cow. They do more harm than good by promoting an all-or-nothing mentality. If you're looking for a simple, common-sense approach to weight loss that creates a strong, firm body for life, Lean By Habit is it. It contains everything you need to get in great shape. You'll have eight free downloadable training programs to choose from based on your goals, a flexible diet, a habit tracker scorecard, and other execution-focused materials to help you succeed. As a master fitness trainer in the U.S. Army, I help dozens of overweight soldiers get in the best shape of their lives by boiling down weight loss into a few daily habits. Now, I want to teach you how to lose weight and keep it off. Habits hold the key. They mold our character and shape our destiny. Millions lose weight only to regain it after reverting to their old habits. The motivation to lose weight for your wedding day or high school reunion might be enough to power through a 12-week program, but it rarely develops into a lifestyle. That's because motivation isn't a sustainable basis for action. An over-reliance of motivation is at the heart of most people's failure to change. If you lose motivation after a few days or weeks, it isn't because you don't like exercise or are lazy. It's normal for us to lose motivation. The more we do something, the less motivated we are to do it. Trying to develop habits using motivation is like attempting to build a house on shifting sand. Another reason people struggle to improve their habits is that they try to improve them in the same negative environment that they've produced them. It's a huge mistake, like choosing to swim against the current. The constant effort required to resist a negative environment will quickly exhaust your limited willpower, and you'll revert to your old habits. When you create a positive environment, the current takes us where we want to go.