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Shelby, a social media strategist from eMarketing, discusses the important trends and challenges in social media for businesses. She emphasizes the rise of short-form video content, authentic engagement, and complex algorithms. Shelby also provides tips for creating engaging content, managing social media effectively, and advice for businesses starting their social media journey. Is it called Thrive with the Hive? Yeah. OK. I forget what it is. Well, we'll just edit that part out. But, OK, you can start. I don't think you have to directly talk into that, but just try to get to it. It's great. Welcome to Thrive with the Hive, your weekly dive into the digital world. Today we're sitting down with Shelby, a seasoned social media strategist from eMarketing. Shelby has helped countless businesses navigate the complex landscape of social media. Let's get started. Thanks for joining us, Shelby. To kick things off, can you tell us a little bit about your role at eMarketing and what a typical day looks like for you? Sure thing. As a social media strategist, I'm responsible for developing and implementing social media strategies for our clients. A typical day involves everything from analyzing social media data to creating engaging content and managing social media campaigns. Given the rapid pace of the change in the social media landscape, what do you consider to be the most important trend or challenge for businesses today? That's a great question, Morgan. A few key trends include the rise of short-form video content, the importance of authentic engagement, and the increasing complexity of social media algorithms. Challenges often revolve around staying up to date with the latest platforms and features, measuring ROI effectively, and managing a consistent brand voice across multiple channels. Let's talk about content creation. What are some tips for creating engaging content that resonates with audiences? Creating engaging content is all about understanding your target audience and delivering value. Some key tips include know your audience. Understand their interests, pain points, and preferred content formats. Tell a story. People connect with stories, so try to incorporate storytelling elements into your content. Always use visuals. Images and videos are more likely to capture attention and drive engagement. Be consistent. Maintain a regular posting schedule to keep your audience engaged. Social media can be a very time-consuming task. How can businesses effectively manage their social media presence without burning out their team? A few strategies can help businesses manage their social media effectively. These include utilizing social media management tools. These tools can automate tasks like scheduling posts and tracking analytics. Create a content calendar. Planning your content in advance can help you stay organized and consistent. Outsource to the experts. If your team doesn't have the bandwidth, consider outsourcing your social media management to a digital marketing agency. Finally, what advice would you give to businesses that are just starting their social media journey? My advice would be to start small, focus on quality over quantity, and be patient. It takes time to build a strong social media presence. That's a great place to wrap things up. Thank you so much for joining us, Shelby. Your insights have been invaluable. Thank you so much for having me, Morgan. It's been a pleasure. And that's a wrap for this episode of Thrive with the Hives. Be sure to subscribe and leave a review. Until next time, bye! Bye!