opportunities

Many cities invest in festivals to promote their marketing and urban revitalization. While the amount spent on corporate and sporting events is not comparable to the Arch, urban festivals contribute to urban regeneration. The arts and culture sector in the US generated $151.7 billion in economic activity in 2022, supporting 2.6 million employees and bringing in $101 billion in income for governments. The Arch also helps cities thrive and attracts tourists. It's important for officials, artists, and business leaders to support cultural and artistic endeavors. Many municipalities have made significant investments in festivals as a component of their marketing and urban revitalization plans. The amount of money invested in major corporate showcase events and significant sporting events is not comparable to that of the Arch. However, the emergence of the urban festival has been a huge part of a larger phenomenon that has seen an increase in the employment of the Arch and processes of urban regeneration. With $73.3 billion spent by arts and culture organizations and an additional $78.4 billion in event-related spending by their audiences, the non-profit arts and culture sector in the U.S. produced $151.7 billion in economic activity in 2022. More than 2.6 million employees were supported by the industry, which also brought in $101 billion in personal income for local, state, and federal governments. In addition, the Arch contributes significantly to the economic resurgence of cities and the liveliness of neighborhoods, making our towns popular tourist destinations. Elected officials, artists, and business leaders must promote the ongoing encouragement and acknowledgement of cultural and artistic endeavors.