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Beyonce is known for her business savvy and she doesn't play by the rules. Unlike other artists, she is getting paid for her halftime show performance through a Pepsi deal. The halftime show is a coveted performance opportunity, and artists typically don't receive compensation for their appearances. But Beyonce has never been one to play by the rules. She's not just about the music, she's about the business, and the Pepsi deal exemplifies her savvy approach.