Jess#04

The conversation revolves around planning a podcast, discussing topics, taglines, and target audience. They aim to create a show for middle to upper-middle-class individuals interested in design and lifestyle, emphasizing beauty and authenticity regardless of budget. The hosts share personal anecdotes, consider tagline options, and brainstorm content ideas, blending professionalism with personal stories. They also touch on the importance of reaching their intended audience and staying true to their brand identity. All right, so let's just talk, because I think I'll use this then to play with the editing later, but I don't think it's all good, but we just have to make sure you, like, it totally picks it up when you look in other directions. Yeah, oh, so if we're... Yeah, like trying to do that. Oh, gosh. I know, right? Staying forward. You know what? I almost feel like, if I kind of adjust that, so is our volume the green level? Not necessarily, maybe volume, but yeah. Like intensity? Mm-hmm. What I'm trying to make sure is that I'm not talking too loudly. Well, it's fine. It can all be adjusted beforehand. Oh, okay. I think we're even. Okay. It's pretty even. Okay, okay. So, all right, so I haven't really, like, looked through this. Have you? I've looked a little bit. I've been so... Oh, yeah, I can hear that difference when I move my head. I've been so busy with work that I haven't looked through it. I mean, I, like, skimmed it and was like, this is awesome, but in terms of, like, really diving in, I haven't yet. I actually really looked at some of the tag... That was the first thing I did was look at some of the taglines. I think one of my favorites was from floor plans to five-year plans. I loved that one. Thank you. And I think... And do we want to focus on, like, this better thing? I think there's definitely an element to that that we should... Makes it a little different. I think it makes it different, and I think it makes it very authentic to us. I mean, certainly, I feel like there's nowhere else in the country that I'd be from. Right. And then I really, when I read through this intro, we have to choose. I have already subscribed, like, a year ago when I started thinking about this. I already subscribed to something that has audio tracks that you can choose for, you know, your intro music. Oh, nice. And so that's what, you know, I think this is the... Oh, we'll do... Whether we're swapping stories from behind the scenes of a wedding weekend, dissecting the latest home trends, or sharing what it really takes to build a creative business, you can expect every episode to be equal parts polished and personal. We believe in beautiful spaces and boundaries, signature cocktails and spreadsheets, traditions and reinvention. If you've ever wondered how to blend timeless style with modern life and still keep your sense of humor, this podcast is for you. So pour yourself a glass of something sweet, settle in, and join us for thoughtful conversations, inspiring guests, and a generous helping of charm and circumstance. I think it's all too long. So some of it maybe needs to be cut out, but I love it. I mean, I really like... I think what's so interesting, too, about what we both bring to the table is this combination of there is a business element to the beautiful, right? Yeah. I would love to be in a tax bracket where we could just exist in beauty for beauty's sake and it be just innately funded, but that is not my tax bracket. I don't know about you, but... No, that's going to be a strange place to be right now. Right? But I like the fact that we are purposely creating beauty regardless of budget, and I think that that's something we can talk to, too, is to say, you know, you don't have to be a multimillionaire to create and curate a beautiful life. Agreed. Yeah, because that's likely not going to even be our audience. Yeah. But it's like the people that they want to feel that every day. Exactly. It needs to be appreciable. At the same time, like with everything, they say, you know, you've got to figure out that niche. I say niche. I don't know. Like other people say niche. I think it's so English. I would say niche. I would say niche. I'd be like, that's a niche. That's a niche I could scratch. Oh, my God. Come on. It's so fun on a couch. Anyways. It's a shame. So with the narrowing down into a niche, that's the thing, is some of this I feel like we're trying to reach everyone. I don't know. We've got to keep that in mind, I think, as we. I picture. I think that this actually. Sorry to interrupt. No, no, no. That was good. Okay. Yeah. In terms of like audience, this is kind of who I'm picturing, which is the same people that I typically would target for wedding clients. So in my mind, it is middle to upper middle class folks who are interested, design, entertaining, folks who want to live a particular type of a lifestyle. They either want to or they want to aspire to live this type of a lifestyle and to say, hey, you know what? You can live these beautiful lifestyles. You can have a beautiful home. You can curate beautiful events. They don't need to be at the Ritz Carlton. And if people that want to curate events at the Ritz Carlton find us amazing, wonderful, but I think they've already achieved in life what our listeners are in the process of achieving. Right. I also want there to be an element of like real, like my reality of I was the mom who had epic blowout birthday parties when James was a baby and young and like, yeah, I wanted to have the freaking best party that there was, and I did. And fast forward now, I'm lucky to get him a card. And because that's just like the reality of life. And so there can still be, you know, I want it to be like that approachable, like realistic, like mess of life, whatever, you know, is on there. So with that said, too, I was thinking, of course, they've got these topics for. Yeah. I'm going to talk about that in a minute because I got in a fight with my nail lady and we done, we done. How many are missing? Just two, just two. So they are, a girlfriend got them for me for my birthday because she heard the saga about the nail woman. And I haven't had like, what are they like? Yeah, they're like glue on. And I was like, heck yeah. You know what? They were a trial run. I don't hate them. But the SNS was ruining my nails. And hey girl. Hey girl. Hey. Okay. So wait, what was I saying? He came to the window and took another picture. Oh, that's so funny. Oh my gosh. We don't look like. Okay. So. Okay. So in this, we've got the professional part of the episode. With each one, we always need to come to the table with like a few stories to tell or topics, like the personal stuff, like the funny, the whatever. Right. So either we're going to talk, tell the story about us watching wrestling or whatever. And you know, And I'm excited. Yes. It's grown ass men, dry, dry humping and sweating in front of other men. Okay. So. Okay. We, I love that tagline too, but I think it is, do we like all of it? Real talk with a southern twist. So I think we can wordsmith it, but I like, I like the from floor plans to five-year plans. I like this. I don't know if I love the twist part. And I don't know if I love real talk, but I liked the idea of it. So maybe just wordsmith. These two words. Okay. So, and there was another one that I actually liked quite a bit. Oh, I liked number eight. And maybe. Yeah, I like the art of making life. Beautiful and then switching that built to last, but I don't know. Yeah. I mean, that's a lot of the language that I use in my social. Okay. What I use a lot of is like hospitality, southern hospitality, like a helping of hospitality. I use somewhere. Okay. Holiday. Holiday. Okay. So I like that. I like that. I like that. I like that. I like that. I like that. I didn't know that. I do. Fun fact. I own a catering company. Have I forgotten to tell you? It's award winning. It's a fact. Great. Don't fall. It's real cute. And I, I used to own a little cafe called cafe Leloo, and it was absolutely beautiful and very well designed. 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