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The podcast discusses six email marketing strategies to look for in 2024. The first strategy is deep personalization, using data and AI to personalize emails. The second is emotionally intelligent AI, which evaluates user reactions to improve emails. The third strategy is listening to customer feedback to improve products. The fourth strategy is creating an email survey to gather feedback. The fifth strategy is making it easy for customers to unsubscribe and navigate your website. The sixth strategy is using social media to stay connected with customers. In the future, marketers should focus on personalization, understanding customer needs, and improving the customer experience. The author, Alexander James, is a brand and marketing specialist at InfoGlobalData. Welcome to today episodes InfoGlobalData podcast in this podcast, we will discuss about. Six email marketing strategies to look for in 2024. Email marketing is an effective way of connecting with customers, but it's not always the best way to reach them. Email marketers must know what types of emails are working and which aren't while keeping their goals and business objectives in mind. Here are six strategies to help you stay on top of your email marketing game in 2024. One deep personalization. Personalization is the key to a successful email marketing strategy. You can use data to personalize emails, and you can also use AI to do it for you. Take an example of a personalized email, if someone has purchased something from your store before, they're more likely to buy again in the future. This information is stored in their account and then used by email marketing software to create new campaigns for each customer. The problem with this is that it's not scalable. Maintaining a personal touch on every single email sent out can be challenging if you have a large customer base. AI can help you scale your personalization efforts by automating the process. An AI-powered email marketing system can learn from your existing data and create new campaigns. It allows you to send out personalized emails at scale without manually entering all the information for each customer. Two emotionally intelligent AI. Emotionally intelligent AI, or machine learning, is a tool that can be used to enhance email marketing. It's an objective evaluation of how users react to your emails and what they like or dislike about them. As with any new technology, there's often a lot of confusion about what it means for you as an email marketer so let's make sure we're talking about the same thing here. There are three types of machine learning. Supervised machine learning, SML. It uses labeled data to train a model, which is then used to predict the outcome of new cases. Let's take an example. If you have the email addresses and their associated sales figures from the past year, you can use this information to train a model that predicts how likely each customer is to purchase in the future. Unsupervised machine learning, USML. It is used to discover hidden patterns and associations in data without a predefined target variable. It can be used to identify trends, such as which features of your email are most likely to trigger a response from users, e.g., including images. Reinforcement machine learning, RML. It uses feedback from previous actions by users or agents as input for future decisions. 3. Stop talking. Start listening. You might be thinking, but I have a lot of customers, and they all say the same things. Well, that's true. But what is not true is that everyone has the exact needs or wants regarding email marketing. Your customers are unique individuals who want different things from their emails. Those differences matter more than you think. https://www.infoclutch.com/.images/.blog.images/.customerfeedbackemailtemplate.jpg. So how do you use customer feedback to improve your product? The answer is by listening carefully to what they tell you in their responses and then using it as input into future iterations of existing products or new ones altogether. Getting feedback from your clients is crucial to ensure they are satisfied with the goods. You can send surveys or ask for reviews on social media. But if you are looking for a more immediate way of getting feedback, consider setting up an email survey. 4. Create an email survey. Choosing what you want to learn from an email survey is the first step in setting one up. Do you want feedback on a specific feature? Are there any unanswered questions that your customers have about the product? Or do you want to know how people use your email marketing software? It's time to begin the survey after you are confident of what you hope to discover. You can create a new survey in your email marketing software or use one already there. An existing survey is probably your best bet if you want to keep things simple. But if you need something more specialized for this particular purpose, or if there isn't one available, it might be worth creating one from scratch. 5. Make it easy on your customers. You must make it simple for users to unsubscribe from emails and opt into new ones if you want your email campaigns to be effective. Make the unsubscribe button accessible. The first step in any good email marketing campaign is to weed out the people who aren't going to give you their money. If they don't want your products or services, you won't be able to make them pay for them. Make sure your site is mobile-friendly. It's essential to ensure that your website is simple enough for customers to use on their phones and tablets. Mobile users expect sites to load quickly, so make sure yours does just that. https://spot.pcc.edu . Make sure your site is easy for customers to find and navigate. You want people visiting your website from search engines like Google and Bing to find what they need on their terms, i.e., if someone searches Best Coffee Maker Reviews 2022, why not be somewhere at the top of their list? Keep your website up to date. Make sure that it reflects your latest products and services and is easy for customers to use. Consider adding an email subscriber list so visitors can get updates about new products or special offers as soon as they're available. 6. Social Media Experiences. You must ensure that people are updated on your business's latest offerings and promotions. The best way of ensuring this is by creating an email template that allows users with specific preferences or characteristics, such as age, who sign up online through one particular link will automatically receive all future messages from you without having any further interaction required on their part. https://brandon.exacttarget.com . The second way of ensuring that your email marketing is successful is by making sure that you are sending out relevant and valuable content. It means you should not send people emails with offers they will never be interested in, instead, tailor each message to your subscriber's interests. You can do this by using a tool like Google Analytics to find out what kinds of content gets shared on social media sites like Facebook and Twitter. Then write something similar for your email campaigns. Conclusion. In the next three to five years, marketers will have to embrace email marketing strategies that are more personal and less transactional. They'll need to understand customer needs better to be more targeted in their communications. And they should also start implementing solutions that make the customer experience easier for both consumers and businesses alike like support for voice assistance or improved integration between chatbots and email platforms like Gmail. Author Bio. Alexander James works as a brand and marketing specialist at InfoGlobalData. He has been working in the B2B industry for the past two years. He empowers the marketers by sharing valuable information across different verticals such as healthcare, technology, marketing, etc.
