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Licencia Creative Commons (BY-NC-ND) Este episodio aborda la relevancia del estudio de mercado y el plan de introducción para el éxito de nuevos emprendimientos. Explica que el estudio permite conocer a fondo a los posibles clientes, sus necesidades y la viabilidad de ingresar en ese mercado específico. Presenta objetivos como estimar demanda, perfiles de consumidores, competencia y factores externos que pueden impactar.
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Licencia Creative Commons (BY-NC-ND) Este episodio aborda la relevancia del estudio de mercado y el plan de introducción para el éxito de nuevos emprendimientos. Explica que el estudio permite conocer a fondo a los posibles clientes, sus necesidades y la viabilidad de ingresar en ese mercado específico. Presenta objetivos como estimar demanda, perfiles de consumidores, competencia y factores externos que pueden impactar.
Listen to 02Ing Mercado by Alberto Arriaga MP3 song. 02Ing Mercado song from Alberto Arriaga is available on Audio.com. The duration of song is 04:35. This high-quality MP3 track has 178.903 kbps bitrate and was uploaded on 19 Apr 2024. Stream and download 02Ing Mercado by Alberto Arriaga for free on Audio.com – your ultimate destination for MP3 music.
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Market study and market introduction plan are crucial for the success of any entrepreneurial venture. A market study helps companies understand the landscape and needs of potential customers, analyze competition, and identify external factors. Various methodologies like surveys and interviews are used for this. Key elements include market size, customer segments, value chain, and competitor analysis. The market introduction plan involves strategies to enter the market and compete effectively, with clear objectives and proper market segmentation. It includes tactical actions of the marketing mix and requires a budget and schedule. Continuous monitoring and adaptation are essential. These processes increase the chances of success and growth in the long term. Hello everyone, welcome to a new episode of our podcast. Today we will discuss two key concepts in the planning of any entrepreneurial venture, the market study and the market introduction plan. We will analyze why they are relevant, their objectives, methodologies, and other important aspects to carry them out successfully. This information will be very valuable if you are planning to start a business or launch a new product or service. Let's begin. A market study is research that companies conduct to thoroughly understand the landscape in which they will operate, including the needs and preferences of the potential customers they want to attract. Its main objectives are to estimate the demand for the product or service being offered, understand the characteristics and profiles of potential customers, analyze the competition, evaluate whether the market has favorable conditions for the business idea, and identify external factors that may impact it. There are various methodologies for conducting a market study. Among the most widely used are surveys, in-depth interviews, focus groups, experiments, observation at the point of sale, and analysis of secondary databases. The selection of the method depends on the information needs, budget, and care characteristics of the entrepreneurial project. But in any case, the research must be objective and the data must be analyzed in depth. Among the main elements of the study are analysis of market size, historical growth, and projections, identification of customer segments with similar needs and purchasing habits, evaluation of the product life cycle, mapping of the value chain and distribution channels, SWOT analysis of the sector, and finally, analysis of the price, product, place, and promotion of competitors. All this information allows for strategic positioning decisions, defining marketing strategies consistent with customer needs and preferences, establishing sustainable competitive advantages, and ultimately increasing the chances of success for the venture. Once the market study is completed, the next step is to design the market introduction plan. This consists of defining the strategies through which the product or service will enter the market and begin to compete. The plan requires starting with clear objectives, which may include making the new offering known to the public, achieving a specific number of new customers within a given period, reaching a certain percentage of brand recall, positioning itself as a leader in a particular attribute, incentivizing distributors to accept the product in their channels, and achieving a level of sales that allows covering costs. Having this roadmap helps focus efforts and allocate resources in the most efficient way. Now, to impact potential customers, strategies must be designed adapted to the characteristics and needs of each segment, which is why proper market segmentation is essential at this stage. Likewise, competitors must be analyzed in detail to determine potential competitive advantages and differentiating attributes on which the customer value proposition can be based. The plan must also include the tactical actions of the marketing mix, such as product, price, distribution, and promotion, ensuring coherence among these to achieve effective positioning. Finally, a budget that contemplates the necessary resources to execute all activities and a detailed schedule that organizes the implementation in phases are required. By continuously monitoring results, deviations can be detected and corrective measures can be applied promptly. In conclusion, we see how both the market study and the introduction plan are essential and complementary processes to increase the chances of success in launching a new product, service, or venture. Carrying out these activities meticulously with a clear strategic orientation and being willing to adapt to any changes in the environment are keys to successfully positioning ourselves in the minds of potential customers and achieving growth and profitability in the medium and long term. See you next time.
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