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IKEA has a strategy to engage Toronto FC fans by offering exclusive contests during match days. They want to create a thrilling atmosphere and connect with female fans. The goal is to strengthen relationships between fans, the team, and sponsors. Our strategies include introducing exclusive offerings like the Win IKEA with Toronto FC campaign, strategically harnessing IKEA sponsorship to amplify fan engagement. This campaign meticulously curated to coincide with Match Days aims to unveil thrilling contests offering the chance to win a IKEA vehicle, tapping into the fervor, aspirations and desires of Toronto FC's female fan base. The goal here is to engage fans directly during the match experience creating an electrifying atmosphere and fostering deeper connections between the female fans, the team and the sponsors.